The Reveal Is Here: A New Look for Spoke and a New Season Ahead

There comes a point in building something where it starts to feel real.

Not just talked about. Not just imagined. Not just sitting in notes, conversations, or quiet behind-the-scenes planning. Real.

That’s what this moment feels like for Spoke.

Over the last stretch, we’ve been laying the groundwork for Season 2 by listening, refining, organizing, and thinking carefully about what kind of cycling community we actually want to build here in Summit County. Not just a ride calendar. Not just a group chat. A real identity. A real culture. A real sense of belonging.

Now, some of those pieces are ready to be shared.

A New Logo for a Growing Community

The new Spoke logo marks an important step in this next chapter.

It gives the community a visual identity that better reflects who we are becoming: rooted in the mountains, built around movement, and centered on connection. It’s clean, strong, and aligned with the energy we want Spoke to carry into this season and beyond.

This wasn’t just about picking something that looked good. It was about finding something that felt true.

Thank you to everyone who gave feedback and participated in the process. Community input helped shape the direction, and that feels fitting. Spoke has always been about building with people, not just for them.

The First Spoke Jersey Is Almost Here

Along with the logo, we’re also revealing the first Official Spoke jersey. This Jersey will be available in BOTH Road and MTB styles.

That may sound like a simple thing, but it means a lot. A jersey is more than apparel. It’s a symbol. It’s identity. It’s the kind of thing that helps a community become visible, not just online, but out in the world.

The design reflects the Spoke palette and voice: mountain-inspired, simple, grounded, with Colorado roots.

Presales will be opening in the next week or two, and newsletter subscribers will hear about it first.

Still Pre-Season

It’s worth saying clearly: we are still in pre-season.

That means we are not trying to force full programming too early. We’re not trying to rush into peak-summer energy before the season is ready. We’re building the right foundation now so that when things do ramp up, they feel more consistent and sustainable.

That’s been one of the bigger intentions behind this year already: to create a community people can count on.

Consistency builds trust. And trust is a huge part of what makes a cycling community actually work.

What to Expect This Season

As we move closer to launch, the vision for Season 2 is becoming clearer.

Expect a stronger rhythm.
Expect clearer communication.
Expect a more recognizable Spoke identity.
Expect a welcoming environment for both familiar faces and people showing up for the first time.

Most of all, expect us to keep building around what matters most: good rides, good people, and a culture that puts connection over competition.

There’s room here for experienced riders, newer riders, returning riders, and people who simply want to be part of something healthy and energizing.

Official Season Launch Is Coming Soon

We’re planning to officially launch the season in the next few weeks.

That moment will be the real signal that we’re shifting from setup mode into momentum. More details will come soon, but for now, this is the heartbeat of it:

Spoke is back.
It’s growing up.
And it’s being built with intention.

Come Be Part of It

If you’ve been watching from the sidelines, this is a great time to step in.

If you’ve already been part of the early community, thank you for helping shape what this is becoming.

And if you know someone who would belong here, send them our way.

We’re just getting started.